"90 years ago, J.B. Cendrós, the owner of the "Buenos Aires" barbershop in Barcelona, sensed the lack of a product to complete the shaving ritual. He created an alcohol-based, invigorating and soothing formulation, rich in beneficial ingredients for the skin: the secret of Floïd, what would make it an iconic aftershave lotion with an inimitable fragrance for almost a century."